How Effective are Youtube Influencers From Kerala: Case Study of How It Helped Improve Product Sales

The following is the case study of how the digital marketing agency Blusteak Media from Kottayam, Kerala pulled out an Influencer marketing campaign with a Youtuber from Kerala for ecommerce product sales.

About the product:

An ayurvedic product which enhances digestion and helps in keeping energy levels high throughout the day - Staamigen

Staamigen Malt

Target Audience:

Men aged between 20 to 30 from Kerala who have an interest in gaining body weight.

About the influencer we choose:

Youtuber Sanju

A vlogger named Sanju with more than 400k subscribers on his Youtube channel 'SanjuTechy'. Majority of his audience is Men between the age of 18-24 in Kerala.

Tracking the results:

We used Google's UTM generator tool to build the URL & is given to the Influencer so as to track everything from traffic to goals to conversions from the campaign using Google Analytics.

After the release (74 days):

Number of users entered the website: 17,380

Number of sessions: 19,972

Number of Payments made: 1013

Amount spent for the influencer campaign: $269.78 (Rs. 20,000)

Amount spent for remarketing: $790 (Rs. 59,800)

Total amount spent for the campaign: $1,054.78 (Rs. 79,800)

Total revenue in transactions: $9,388.93 (Rs. 7,10,310)

785% return in the amount spent.

[About the author: Jaison Thomas is an entrepreneur, speaker & a writer. He co-founded the digital marketing agency, Blusteak.]


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