A Simple Marketing Trick Used by Marketers to Upsell You | The Decoy Effect in E-Commerce

Pick any one lady given below in the image that you find attractive:




According to research, most of you might have chosen the following woman:




Wondering why?


The psychology behind this is called "The Decoy Effect" and in day-today shopping you also might be falling for this little trick.


We at Blusteak Media decided to test the phenomenon in action for one of our eCommerce client.


In the following video, Jaison Thomas, Co-founder of Blusteak Media digital marketing agency shows the psychology behind it and walks you through a real project that did to measure the success of the 'Decoy Effect':




Thanks for watching!


[About the author: Jaison Thomas is an entrepreneur, speaker & a writer. He co-founded the digital marketing agency, Blusteak.]



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