How Effective are Youtube Influencers From Kerala: Case Study of How It Helped Improve Product Sales
The following is the case study of how the digital marketing agency Blusteak Media from Kottayam, Kerala pulled out an Influencer marketing campaign with a Youtuber from Kerala for ecommerce product sales.
About the product:
An ayurvedic product which enhances digestion and helps in keeping energy levels high throughout the day - Staamigen
Men aged between 20 to 30 from Kerala who have an interest in gaining body weight.
About the influencer we choose:
A vlogger named Sanju with more than 400k subscribers on his Youtube channel 'SanjuTechy'. Majority of his audience is Men between the age of 18-24 in Kerala.
Tracking the results:
After the release (12 days):
Number of users entered the website: 3111
Number of sessions: 4836
Number of Payments made: 157
Amount spent for the influencer campaign: $269.78 (Rs. 20,000)
Amount spent for remarketing: $126 (Rs. 9,350)
Total amount spent for the campaign: $395.78 (Rs. 29,277)
Total revenue in transactions: $1407 (Rs. 1,04,300)
3.5 times return in amount spent.