• Jaison thomas, Co-founder

How Effective are Youtube Influencers From Kerala: Case Study of How It Helped Improve Product Sales

Updated: May 21



The following is the case study of how the digital marketing agency Blusteak Media from Kottayam, Kerala pulled out an Influencer marketing campaign with a Youtuber from Kerala for ecommerce product sales.


About the product:


An ayurvedic product which enhances digestion and helps in keeping energy levels high throughout the day - Staamigen



Staamigen Malt


Target Audience:


Men aged between 20 to 30 from Kerala who have an interest in gaining body weight.


About the influencer we choose:


Youtuber Sanju


A vlogger named Sanju with more than 400k subscribers on his Youtube channel 'SanjuTechy'. Majority of his audience is Men between the age of 18-24 in Kerala.


Tracking the results:


We used Google's UTM generator tool to build the URL & is given to the Influencer so as to track everything from traffic to goals to conversions from the campaign using Google Analytics.


After the release (74 days):


Number of users entered the website: 17,380

Number of sessions: 19,972

Number of Payments made: 1013

Amount spent for the influencer campaign: $269.78 (Rs. 20,000)

Amount spent for remarketing: $790 (Rs. 59,800)

Total amount spent for the campaign: $1,054.78 (Rs. 79,800)

Total revenue in transactions: $9,388.93 (Rs. 7,10,310)


785% return in the amount spent.


[About the author: Jaison Thomas is an entrepreneur, speaker & a writer. He co-founded the digital marketing agency, Blusteak.]

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